🏠 Alberta's Private Home Selling Platform

Lose The Agent.
Keep Your Money.

Sell your Alberta home privately with full legal documentation, MLS exposure, and step-by-step guidance — without paying $20,000+ in realtor commissions.

$20K+
Average savings per sale
6
Simple steps to sold
AB
Alberta-specific documents
💰 Your Savings Calculator
$
$100K$500K$1M$2M
%
Traditional commission
$32,500
DoorDeal fee
$499
You save
$32,001
Recommended: DoorDeal Standard — $499
The Process

From Listing to Sold in 6 Steps

We walk you through everything. No experience needed — just follow the steps and we handle the complexity.

1
🏡
Prepare Your Property
Declutter, clean, and complete minor repairs. Our checklist tells you exactly what buyers look for in Alberta.
2
📸
Photos & Listing
Create your listing with professional-quality photos. We guide you or connect you with affordable Alberta photographers.
3
📋
Legal Documents
Generate your Alberta-compliant Purchase Contract, Property Disclosure Statement, and all required forms automatically.
4
🔍
Go Live on MLS
Your listing appears on Realtor.ca and the MLS through our flat-fee partner — reaching every buyer in Alberta.
Why DoorDeal

Everything a Realtor Does.
At 1% of the Cost.

Realtors charge 3–5% of your sale price for work you can do yourself with the right tools. DoorDeal gives you those tools — purpose-built for Alberta.

📄
Alberta-Specific Legal Documents
All forms are drafted for Alberta law — including the AREA Purchase Contract, Property Disclosure Statement, and condition removal notices.
🔍
Full MLS & Realtor.ca Exposure
Through our flat-fee MLS partner, your listing reaches every buyer and buyer's agent searching in Alberta — the same exposure as any listed property.
💬
Offer Management Portal
Receive, compare, and respond to offers through your secure DoorDeal dashboard. No paperwork chaos — everything in one place.
Feature
DoorDeal
Traditional Realtor
MLS listing
✓
✓
Legal documents
✓
✓
Step-by-step guide
✓
✗
Offer management
✓
✓
Transparent pricing
✓
✗
You control the sale
✓
✗
Average cost
$299–$999
$15K–$32K
Pricing

One Flat Fee. No Surprises.

Pay once based on your home's value. No commissions, no hidden fees, no percentage of your sale.

Starter
$299
Homes up to $400,000
✓ Full listing creation
✓ Legal document generator
✓ Step-by-step guide
✓ MLS listing via partner
✓ Offer management portal
Most Popular
Standard
$499
$400,001 – $700,000
✓ Everything in Starter
✓ Photo guidance checklist
✓ Virtual tour guidance
✓ Priority offer alerts
✓ Email support
Premium
$699
$700,001 – $1,000,000
✓ Everything in Standard
✓ Lawyer document review
✓ Open house checklist
✓ Negotiation tips guide
✓ Priority support
Luxury
$999
$1,000,000+
✓ Everything in Premium
✓ Dedicated support rep
✓ Custom listing page
✓ Social media promotion
✓ Concierge closing guide
Even at our highest tier, you save $14,001 or more compared to a traditional 3% seller's commission on a $1M+ home. Most sellers save between $19,000 and $32,000.
Real Alberta Sellers

They Kept Their Money.

Saved $21,400
"
I was nervous to sell without an agent, but DoorDeal walked me through every single step. The documents were ready in minutes and my listing was on Realtor.ca within two days. Sold in 11 days.
Mark T.
Sold in Calgary, AB — $680,000
Saved $28,500
"
The offer management portal made receiving offers so easy. I could see everything laid out clearly, compare conditions, and respond professionally. I didn't miss having an agent for a single second.
Sandra & Rick L.
Sold in Edmonton, AB — $570,000
Saved $17,900
"
I've sold two homes with DoorDeal now. The second time was even smoother. The Alberta disclosure forms are exactly right and the legal document templates saved me a fortune in legal fees too.
Dave K.
Sold in Red Deer, AB — $445,000

Ready to Keep Your $20,000?

Join Alberta homeowners selling smarter. Your listing takes less than 20 minutes to create.

The Full Process

How to Sell Your Alberta
Home Privately

A complete step-by-step guide built specifically for Alberta's real estate laws, forms, and process. Follow each step in order and you'll have everything you need to close successfully.

1
Step 1 — Preparation
Prepare Your Property for Sale
First impressions determine sale price. Alberta buyers are discerning — a well-presented home sells faster and for more money. Before listing, work through this preparation checklist.
✓Declutter every room — donate, store, or discard anything that makes rooms feel small
✓Deep clean the entire property including windows, baseboards, and appliances
✓Complete minor repairs — fix leaky faucets, patch holes, replace burnt-out bulbs
✓Enhance curb appeal — mow the lawn, clear the driveway, clean exterior surfaces
✓Consider a pre-listing home inspection — this eliminates surprises during the buyer's inspection
✓Obtain a RPR (Real Property Report) if you don't have a current one — required in most Alberta transactions
Alberta Note: A Real Property Report (RPR) is a legal document prepared by an Alberta Land Surveyor showing the property boundaries and any improvements. Most Alberta buyers require an RPR with a municipality compliance stamp. Budget $700–$1,200 and 2–3 weeks lead time if you need a new one.
2
Step 2 — Pricing
Price Your Home Correctly
Pricing is the single most important factor in a successful private sale. Too high and you sit on the market; too low and you leave money behind. Use data, not emotion, to set your price.
✓Research comparable sales (comps) on Realtor.ca — look at homes similar in size, age, and location sold in the last 90 days
✓Use the Alberta Assessment Search (assessedvalue.ab.ca) to see your assessed value as a benchmark
✓Consider ordering an independent appraisal for $400–$600 — worth it on higher-value properties
✓Price at market value or slightly below to generate competing offers
Pro Tip: Buyers' agents are still involved on the buyer's side in most Alberta transactions. Budget 2–3% for the buyer's agent commission — your savings still come from not paying the listing agent's commission of 1.5–3%.
3
Step 3 — Photography & Listing
Create Your Listing
Your photos are your first showing. Most buyers in Alberta start their search online — your listing needs to stop their scroll and get them through the door.
✓Hire a real estate photographer — budget $200–$400 in Calgary/Edmonton, less in smaller centres
✓Consider a virtual 3D tour (Matterport) — increasingly expected by serious buyers in Alberta
✓Write a compelling property description — highlight unique features, recent upgrades, neighbourhood amenities, and school zones
✓Disclose the correct square footage (above grade) — Alberta uses RMS (Residential Measurement Standard)
Alberta Measurement Standard: Square footage in Alberta must be calculated using the RMS (Residential Measurement Standard). This only counts above-grade finished space. Basement space is listed separately. Using incorrect measurements can create legal liability.
4
Step 4 — Legal Documents
Complete Your Legal Documents
This is where most private sellers get overwhelmed. DoorDeal generates all required Alberta documents automatically. Here's what you need and why.
✓Property Disclosure Statement (PDS): You must disclose all known material defects. Failure to disclose is serious legal liability in Alberta.
✓AREA Purchase Contract: The standard Alberta purchase agreement. DoorDeal generates a blank contract ready for buyer offers.
✓Title and encumbrances: Obtain a title search through the Alberta Land Titles Office (Spin2 system) to know exactly what's registered against your property.
✓Strata/Condo documents (if applicable): Reserve fund study, meeting minutes, bylaws, and financial statements must be disclosed.
Important: DoorDeal's documents are drafted with Alberta legal guidance, but we recommend having an Alberta real estate lawyer review your completed Purchase Contract before signing. Lawyer review typically costs $300–$500 and is worth every dollar.
5
Step 5 — MLS & Marketing
Get on MLS and Market Your Home
The MLS (Multiple Listing Service) is what feeds Realtor.ca, the most-used home search in Canada. Without MLS, you're invisible to most buyers. DoorDeal's flat-fee MLS partner lists your property for a one-time fee.
✓Your listing goes live on Realtor.ca and the CREB/REALTORS® Association of Edmonton MLS within 24–48 hours
✓Place a for-sale sign on your property — still one of the most effective marketing tools
✓Share on Facebook Marketplace and local community Facebook groups
✓Post on Instagram and Kijiji for additional exposure
✓Host open houses on Saturday and Sunday mornings — peak buyer viewing time in Alberta
6
Step 6 — Offers & Closing
Manage Offers and Close
When offers come in, DoorDeal's offer management portal lets you review, compare, and respond professionally. Here's what to know about Alberta's offer process.
✓Review each offer carefully — price, possession date, conditions (financing, inspection), and inclusions/exclusions
✓Counter-offer using the DoorDeal counter-offer form — you can counter multiple buyers simultaneously
✓Once conditions are waived and a deal is firm, engage an Alberta real estate lawyer to handle the title transfer
✓Your lawyer handles the Statement of Adjustments, title transfer, and fund disbursement on possession day
✓Hand over the keys and collect your proceeds — minus the DoorDeal fee, lawyer fees, and any buyer agent commission
Lawyer Required: Alberta requires a lawyer to transfer title. Budget $1,200–$1,800 in lawyer fees for a typical sale. This is mandatory regardless of whether you use an agent — it's a separate cost that everyone pays.
Legal Documents

Alberta-Compliant Documents.
Generated Instantly.

Every document you need to legally sell your Alberta home — drafted with Alberta real estate law in mind, reviewed by a licensed Alberta lawyer, and generated automatically when you create your listing.

Included Documents

What's Included in Your Package

All plans include the core documents required for an Alberta private sale. Premium and Luxury plans include lawyer review of your completed purchase contract.

📋
Property Disclosure Statement
The PDS requires sellers to disclose all known material defects about the property. Failure to disclose is one of the most common causes of post-sale legal disputes in Alberta. DoorDeal guides you through every question.
Required by Law
📝
Purchase Contract (AREA Form)
The standard Alberta Real Estate Association purchase agreement — the same contract used by licensed realtors. A blank contract is generated for you, ready for buyer offers. Includes all standard conditions and clauses.
Required
🏠
Residential Measurement Statement
Documents your property's RMS-compliant square footage. Required by the CREB and Alberta MLS. Above-grade living area and basement area are documented separately per Alberta measurement standards.
MLS Required
✅
Condition Removal Notice
When a buyer satisfies their conditions (financing approval, satisfactory inspection), they must formally remove conditions in writing using this notice. DoorDeal generates this automatically when you receive an offer.
Standard Practice
🔄
Counter-Offer Form
When you want to negotiate an offer's price, possession date, or conditions, use this form to make a formal counter-offer. Legally binding when accepted by the buyer. DoorDeal's portal walks you through each field.
Standard Practice
🏢
Condominium Documents (If Applicable)
If you're selling a condo, Alberta law requires disclosure of the reserve fund study, financial statements, AGM minutes, bylaws, and rules. DoorDeal includes a condo disclosure checklist to ensure full compliance.
Condos Only
📐
Real Property Report Checklist
A guide to obtaining and understanding your RPR (Real Property Report) and municipal compliance certificate — required in most Alberta real estate transactions. Includes recommended Alberta Land Surveyor contacts.
Recommended
🔑
Possession & Key Handover Agreement
Documents the agreed possession date, key handover details, and any access arrangements between signing and possession. Prevents disputes about timing on closing day.
Recommended
⚖️
Buyer's Agent Commission Agreement
If you're offering a commission to the buyer's agent (strongly recommended to attract more buyers), this document formalizes the arrangement. Typically 2–3% of sale price, paid on closing.
Recommended
⚠️
Legal Disclaimer: DoorDeal's documents are drafted with Alberta real estate law in mind and reviewed by a licensed Alberta real estate lawyer. However, DoorDeal is not a law firm and does not provide legal advice. We strongly recommend engaging an Alberta real estate lawyer to review your completed Purchase Contract before signing. Real estate transactions are legally complex and a lawyer protects your interests throughout the process. Lawyer closing fees ($1,200–$1,800) are separate from DoorDeal fees and are required by all Alberta sellers regardless of whether they use an agent.

Your Documents Are Ready to Generate.

Start your listing and your documents are created automatically. No forms to fill out separately.

Pricing

One Flat Fee.
No Surprises.

Pay once based on your home's value. No commissions. No percentage of your sale. No hidden fees. Just a simple, transparent flat fee — and you keep the rest.

Starter
$299
Homes up to $400,000
✓Full property listing creation
✓Legal document generator
✓Property Disclosure Statement
✓AREA Purchase Contract
✓Step-by-step selling guide
✓MLS listing via flat-fee partner
✓Realtor.ca exposure
✓Offer management portal
✓Counter-offer tools
Most Popular
Standard
$499
$400,001 – $700,000
✓Everything in Starter
✓Photo guidance & checklist
✓Virtual tour guidance
✓Open house planning guide
✓Priority offer notifications
✓Email support within 24 hrs
✓Negotiation tips guide
✓Buyer agent commission template
Premium
$699
$700,001 – $1,000,000
✓Everything in Standard
✓Alberta lawyer document review
✓RPR guidance & surveyor list
✓Condo document checklist
✓Priority email & phone support
✓Possession day checklist
✓Title search guide
Luxury
$999
$1,000,000+
✓Everything in Premium
✓Dedicated support representative
✓Custom listing page design
✓Social media promotion
✓Professional copywriting
✓Concierge closing support
✓Post-sale follow-up
The math is simple: A typical Alberta home sells for $600,000. A traditional 5% commission is $30,000. DoorDeal Standard costs $499. You keep $29,501 more.
Common Questions

Pricing FAQ

Do I still need to pay a buyer's agent commission?
In most Alberta transactions, the buyer is represented by a buyer's agent. It is standard and strongly recommended to offer a buyer's agent commission (typically 2–3% of the sale price) to attract the broadest pool of buyers. This commission is separate from DoorDeal's fee and is paid on closing through your real estate lawyer.
Are there any other fees on top of my DoorDeal plan?
The mandatory additional costs of any Alberta sale (regardless of how you sell) include: real estate lawyer fees ($1,200–$1,800), RPR survey if needed ($700–$1,200), and title insurance (~$200). Optional costs include professional photography ($200–$400) and an independent appraisal ($400–$600). These are standard Alberta selling costs, not DoorDeal fees.
What if my home doesn't sell?
Your DoorDeal listing stays active until your property sells or you choose to delist — no expiry date. If your home doesn't sell, we'll work with you to review your pricing, photos, and listing to identify improvements. Contact our support team anytime.
Can I upgrade my plan after I've started?
Yes — you can upgrade to a higher tier at any time by paying the difference. For example, if you started on Starter and want to move to Standard, you pay $200 (the difference between $299 and $499).
New Listing

List My Property

Complete all sections below. Your listing will be reviewed and live within 24 hours.

1
Property
2
Details
3
Photos
4
Pricing
5
Plan
Property Information
Enter the basic details about your property. This information will appear on your MLS listing and Realtor.ca profile.
Property Address
Property Type